During my time working in Fanshawe's Sustainability Department, I was approached by my boss about a new all-natural lip balm they were making. She asked me to create a label that was on-brand but also represented the scent of the lip balm. I used a warm vanilla colour palette that gave me enough colours to have a nice gradient fill on the flower, but also to stand out with the white text. For typography, I paired a readable script font with Fanshawe's on-brand Gotham, as not to add too much variation in fonts when the logo and other info was added.
ORIGINAL CONCEPTS:
